The power of position innovation
10 min readAug 16, 2023
How creating experiences for underserved markets can be a key innovation strategy
It’s summertime, at least here in the northern hemisphere and chances are that August is a holiday month. Which might well see you sitting somewhere and watching an exotic sunset, glass of something suitably refreshing in your hand. As you see that golden disc slip below the horizon and the wonderful display of red shifting…