An innovation love story

john bessant
3 min readFeb 20, 2023

Why I’m in love with Chat-GPT — another innovation song

Image: Macrovector on Freepik

Another innovation song, inspired by an article in the Journal of Product Innovation Management by Frank Piller and colleagues, in which they put Chat-GPT through its paces as an innovation assistant. It performed surprisingly well at diverse tasks including search and analysis, trend spotting and idea generation. Their conclusion was that this technology would work best in hybrid mode — in other words, in a human/AI partnership.

Hence this song!

(You can hear it here and transcript is below)

Once my innovation life was gloomy

(There were) days when the sun never shone at all

I’d spend all my time trying to second guess

But I’d keep on hitting a wall

So much to take account of, so many things might change

I’d was wrong more often than I was right

The only certain thing in that uncertain world

Was that innovation was hiding, out of sight

But then life changed,

a new face came

And turned everything around

This stranger swept me off my feet

Made my poor heart skip a beat

Now I’m flying, three feet off the ground

It didn’t take long, that’s why I’m singing this song

Cos I’m in love with — Chat-GPT…

Chorus

My chatbot, my chatbot, you mean the world to me

You make innovation easy, just like ABC

There’s not a question I can throw, not an answer you don’t know

It’s a marriage made in heaven, seems to me

Let’s innovate forever, let’s always be together

Me and my Chat GPT

You can take the hassle out of searching,

No database or survey is too small

You can scan your way across the internet

All that data doesn’t worry you at all

Finding opportunities before you came along

Was like trying to find a needle in a stack

Now you can find positions, new value propositions

It’s so good to know you’ve got my back

My front end

Of innovation

Will never be the same

Since you’ve been here, one thing is clear

I have nothing left to fear

It’s a new innovation game!

It didn’t take long, that’s why I’m singing this song

Cos I’m in love with — Chat-GPT…

Chorus

And as for idea generation,

How to come up with ideas

I just prompt you with some seed thoughts

And you come back with plenty, loud and clear

Brainstorming together is now such fun

You take me right out of my box

Now I’m never stuck at all, with you it’s really radical

We can pick that innovation lock

We’re a hybrid team,

We’re the best there is

The perfect interface

Even though we’ve just begun

No-one can beat us as we run

The innovation race

It didn’t take long, that’s why I’m singing this song

Cos I’m in love with — Chat-GPT…

Chorus

You can find a podcast version of this here

If you’d like more songs, stories and other resources on the innovation theme, check out my website here

Or listen to my podcast here

And if you’d like to learn with me take a look at my online course here

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john bessant

Innovation teacher/coach/researcher and these days trying to write songs, sketches and explore other ways to tell stories