An innovation fairy-tale

john bessant
5 min readDec 22, 2023

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Some seasonal advice from Santa…

Image: Dall-E via Chat GPT

(with apologies to Clement Clarke Moore…)

T’was the week before Christmas and all through the building

The sounds could be heard of people scurrying

A hum of excitement, of anticipation

It wouldn’t be long now till the Christmas vacation

The offices decked out with bright decorations

Cotton wool snowmen, like sentries at stations

Glitter and tinsel, reds, golds and greens

Turning grey offices to bright winter scenes

Christmas tree by the copier, dressed with colourful lights

That twinkled and flashed, turning everything bright

Cards on each desk filling up each in-tray

And presents just waiting for giving the next day

Faces all smiling, eyes burning bright

The end of the week and the holiday in sight

The whole place was brimming with bright Christmas cheer

Looking forward to a future with nothing to fear

Image: Dall-E via Chat GPT

But up in the boardroom on the very top floor

Gloom covered the carpet from window to door

All alone at the window, her face wreathed in frown

The Managing Director in sorrow looked down

Outside snow was falling, blanketing the city

The flakes swirling gently, so white and so pretty

Settling softly on streets far below

The bright lights reflecting a warm winter glow

But she saw none of this as her eyes looked on out

Inside her mind, wracked with worry and doubt

What of the future, how could they go on?

In a changing world — did they still belong?

As the year’s end approached her thoughts kept on turning

To an uncertain future, and dimly discerning

That more of the same would just not be enough

In a world getting harder, the going more tough

‘We need innovation, we need something new

What’s helped us get this far just won’t see us through

We need inspiration, to change who we are

But how to create that ?— might as well wish on a star!

Image: Dall-E via Chat GPT

Just then she saw something, a sparkle, a flashing

Like stardust, followed by shouts and clashing

On the neighbouring building, where the helipad lay

She saw what looked remarkably like Father Christmas’s sleigh

She blinked, looked again, peered through the snow swirl

And yes, there he was, red face capped with white curls

And behind him, pawing the white covered surface

A team of eight reindeer, quivering with purpose

Next to them a sleigh, piled high with presents

Each one neatly labelled, for each lucky recipient

A couple of elves were sorting and shifting

Filling Santa’s sack with the gifts they were lifting

The jolly man shouldered his well-stocked sack

Disappeared for an instant — and then he was back

T’was the work of a moment, another delivery done

Father Christmas was ready with his team to move on

But as he sat on the sleigh the reins in his hand

Ready to make the next drop on his round

He looked in the window, saw the worried MD

And said to his reindeer, ‘ Wait just a moment for me…’

Image: Dall-E via Chat GPT

In less than an instant he was across, in the room

With the MD whose shoulders still slumped low in gloom

Santa’s quick brain soon saw what was wrong

And how he could help, it wouldn’t take long

He laid a wizened finger alongside of his nose,

Winked, nodded, then from his sack a present he chose

Laid it on the boardroom table, with a smile, as if to say

‘I think this’ll help your worries go away’

Then he was gone, once more climbing aboard his great sleigh

Calling his reindeer to pull them away

‘Come Dasher and Dancer, Prancer and Vixen

Comet and Cupid, Donner and Blitzen

The MD picked up the gift the strange man had left

Unwrapped it to find ‘ The Innovation Chemistry set’

Filled with bottles and powders, crystals and stuff

Felt a glimmer of hope, might this be enough?

Image: Dall-E via Chat GPT

She read the instructions, their message was plain

“If you want innovation again and again -

The first thing to do is create the conditions

And share with your workforce the innovation vision

They’re the ones who can help win the innovation race

They know how to do it, they just need the space

They’ve got plenty of skills and great new ideas

Just remember to listen, lend them your ears!

Give them a process, mark out the route

To take ideas forward so that they bear fruit

Build on their perspectives, draw in the diverse

Explore different viewpoints, that’s better not worse

Give them the tools, show them the how

Of value creation. Encourage them now

Not to be afraid of experiment and failure

But to learn fast and well to help succeed later

There’s one more key action that you need to take

Innovation’s not a slogan, don’t make that mistake

It needs to be part of everything you do

So make sure you support them to see those ideas through

Draw these strands together, weave them in well

Across your organization, it won’t take long till

Innovation starts pulsing again from its heart

With every employee playing their part”

Image: Dall-E via Chat GPT

The MD felt like a great burden had lifted

That weight on her shoulders had suddenly shifted

With such reassurance, with such ingredients new

She realised there really might be a way through

She looked out once more, as the snow fell around

Saw the sleigh in the distance, heard the faintest of sounds

Saint Nicholas calling as he flew out of sight

‘Merry Christmas to all, and to all a good night!’

Image: Dall-E via Chat GPT

If you’d like to listen to the podcast version of this piece, or other episodes of my podcast, click here

Or catch them on my YouTube channel here

If you’d like more songs, stories and other resources on the innovation theme, check out my website here

And if you’d like to learn with me take a look at my online course here

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john bessant
john bessant

Written by john bessant

Innovation teacher/coach/researcher and these days trying to write songs, sketches and explore other ways to tell stories

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