5 keys to unlocking creativity

john bessant
12 min readSep 7, 2023

… and why it’s good to keep working out at the creativity gym

Imagine:

· An artist sitting in front of her easel, mind focused as she faces a blank canvas and thinks hard and long about where and how she will make her first mark….

· A games designer, hunched over his keyboard, frantically stabbing the keys as he creates the storyboard sketch for a new…

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john bessant

Innovation teacher/coach/researcher and these days trying to write songs, sketches and explore other ways to tell stories